Neil joined General Mills as Sales Director, UK & Ireland in April 2011 with commercial responsibility for the entire General Mills portfolio – Haagen Dazs luxury Ice Cream, Green Giant Vegetables, Old El Paso Mexican, JusRol and Pillsbury Dough, Betty Crocker Home Baking and Nature Valley Healthy Snacking with combined sales of around US$500M pa. Neil has had extensive senior level Commercial, Sales and Marketing expertise across the FMCG, Alcoholic Beverage and Luxury Goods market in a career spanning over 25 years with PepsiCo, Mars, Fosters and Esso. During this time, Neil has worked across the European and Asian markets, as well as spending 10 years living in Australia managing the Australian and New Zealand markets. Neil has 2 children, and is a keen runner and cyclist. This year he is tackling the famous Haute Route cycling race across the Alps – covering nearly 900km in 7 days with an incredible vertical assent of 27,000m! This is Neil’s first time in Croatia, and given his love of travel, he is very much looking forward to getting a chance to visit the city of Zagreb.